The ‘high protein and sugar is evil’ movement is getting so much airplay nowadays that it’s difficult not to get swept up by it. It’s hard not to feel guilty that you have yet to kick your sugar habit, or admit you’d really like a sandwich for lunch rather than another chicken salad.

The weight loss industry must attract some of the biggest scams ever known. Personally, I’m appalled by the outrageous, false claims made by many weight loss companies – and I mean some very large weight loss companies too. Our aim is to help people achieve permanent weight loss, and by permanent we mean lifelong.